Advertising with Subjective Horizontal and Vertical Product Differentiation

Victor Tremblay () and Stephen Polasky

Review of Industrial Organization, 2002, vol. 20, issue 3, 253-265

Keywords: Horizontal differentiation; persuasive advertising; price competition; vertical product differentiation (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (34)

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DOI: 10.1023/A:1015095508749

Review of Industrial Organization is currently edited by L.J. White

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