Intermedia Substitutability and Market Demand by National Advertisers

Alvin Silk (), Lisa Klein () and Ernst Berndt ()

Review of Industrial Organization, 2002, vol. 20, issue 4, 323-348

Keywords: Intermedia substitutability; national advertising (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (11)

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DOI: 10.1023/A:1015653227386

Review of Industrial Organization is currently edited by L.J. White

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