Advertising, Its Determinants, and Market Structure

Chang-Yang Lee ()

Review of Industrial Organization, 2002, vol. 21, issue 1, 89-101

Keywords: Advertising competence; consumer preference; Dorfman–Steiner theorem; inverted U hypothesis; market concentration (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (7)

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DOI: 10.1023/A:1016020026207

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