Does Store Brand Patronage Improve Store Patronage?

K. Sudhir () and Debabrata Talukdar ()

Review of Industrial Organization, 2004, vol. 24, issue 2, 143-160

Abstract: We investigate the relationship between a household's store brand patronage and store patronage through its impact on store revenues and profits. The nature of the relationship will help answer the question: Do store brands contribute to greater store differentiation or to greater price sensitivity in the market? Our results show support for the store differentiation argument.

Date: 2004
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