How do Brands’ “Own Generics” Affect Pharmaceutical Prices?

Aidan Hollis

Review of Industrial Organization, 2005, vol. 27, issue 4, 329-350

Abstract: This paper examines the price effects of generic drugs that are produced by brand-name drug firms and that are labeled, priced, and marketed to compete against independent generics. The strategy of introducing such “pseudo-generics” – also known as “authorized generics” – has raised some antitrust concerns. One defense of this strategy has been that the additional competition created by pseudo-generics should lead to lower prices. This paper develops a simple model to show that pseudo-generics can be expected to have exactly the opposite effect. It then examines empirical evidence on this point from the Canadian pharmaceutical market, showing that there appears to be a positive relationship between drug prices and the share of generic sales made by the brand’s own pseudo-generic. Copyright Springer 2005

Keywords: Competition; generics; pharmaceuticals; L12; I18 (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (8)

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DOI: 10.1007/s11151-005-5469-5

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