The Relationship Between Outcome Uncertainties and Match Attendance: New Evidence in the National Basketball Association

Wen-jhan Jane

Review of Industrial Organization, 2014, vol. 45, issue 2, 177-200

Abstract: This paper investigates the determinants of game-day attendance for the National Basketball Association for the 2009/2010–2011/2012 seasons. Six different measures of short-run league-level competitive balance and game uncertainty for two rivals are incorporated at the same time in a Tobit model. The results for the effect of league-level uncertainty support the hypotheses of outcome uncertainty, but the effect of game-level uncertainty does not. Closer wins by the competing teams within a league and a larger gap in terms of the point spread between two teams in the betting market lead to higher attendance. Copyright Springer Science+Business Media New York 2014

Keywords: Attendance in professional basketball; Competitive balance; Game uncertainty; Outcome uncertainty; Tobit model; L13; L83; D43 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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DOI: 10.1007/s11151-014-9436-x

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