The Role of Broadcasting in National Collegiate Athletic Association Sports

Allen R. Sanderson and John Siegfried
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Allen R. Sanderson: University of Chicago

Review of Industrial Organization, 2018, vol. 52, issue 2, No 8, 305-321

Abstract: Abstract This essay describes important technological changes with regard to broadcasting and the growth of new revenue streams that those changes have created over the last 30 years and their influence on how, when, where and even for whom college sports are played. We discuss college sports broadcasting history, including the advent of cable television and new media technologies, complementary industries such as sponsorships and apparel, and public goods and winner-take-all market considerations as they relate to broadcasting. We examine the impact of these changes on the National Collegiate Athletic Association and its members as they adjust to, and compete for this new money that is on the table. Finally, we speculate about how all of this might play out by 2030.

Keywords: Broadcasting; Technological change; National Collegiate Athletic Association (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/s11151-017-9593-9

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