The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness

Connie Marie Gaglio and Jerome A Katz

Small Business Economics, 2001, vol. 16, issue 2, 95-111

Abstract: Opportunity identification represents a unique entrepreneurial behavior yet its processes and dynamics remain mysterious. Entrepreneurial alertness, a distinctive set of perceptual and information-processing skills, has been advanced as the cognitive engine driving the opportunity identification process. To date, empirical support has been equivocal; however, these early studies suffer from fundamental mistakes in theory and method. These mistakes are examined and addressed. A research agenda for the systematic and conceptually sound study of entrepreneurial alertness and opportunity identification is outlined. Copyright 2001 by Kluwer Academic Publishers

Date: 2001
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