The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises

Hsiu-Li Chen () and Yophy Huang ()

Small Business Economics, 2004, vol. 22, issue 5, 365-377

Abstract: Within the constraints of financial resources, it remains possible for SMEs to find ways of cultivating their global marketing activities. Based on the balanced scorecard concept, we are able to develop a model, under a two-stage diagnostic process of subjective and objective conditions, to assist SMEs in making the best available choice in their global marketing activities.

Date: 2004
References: Add references at CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://journals.kluweronline.com/issn/0921-898X/contents (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:sbusec:v:22:y:2004:i:5:p:365-377

Ordering information: This journal article can be ordered from
http://www.springer. ... 29/journal/11187/PS2

Access Statistics for this article

Small Business Economics is currently edited by Zoltan J. Acs and David B. Audretsch

More articles in Small Business Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().