Factors affecting the long-term survival of eBay ventures: a longitudinal study

Dawn Gregg () and Madhavan Parthasarathy ()
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Dawn Gregg: University of Colorado-Denver
Madhavan Parthasarathy: University of Colorado-Denver

Small Business Economics, 2017, vol. 49, issue 2, No 8, 405-419

Abstract: Abstract With 40% of the world able to access the internet, online marketplaces provide the small entrepreneur with a hitherto incomprehensible opportunity to reach a global audience with very low barriers to entry and low risk. Yet, academic research has not studied the factors unique to online businesses that affect their long-term survival. This study is the first of its kind that does so using data gathered from eBay’s feedback system in 2004, 2009, and 2013. The results present data on the rate of discontinuance of eBay ventures. Further, a logistic regression analysis suggests that unique factors such as venture size, age, and feedback reputation positively influence the likelihood of long-term survival of an eBay venture. Based on these results and the ensuing discussion, implications for researchers and practitioners are provided.

Keywords: Online auctions; Venture creation; Online marketplaces; eBay; Entrepreneurship; Firm survival; Business discontinuance; D44; M13 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/s11187-017-9846-x

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