National culture, effectuation, and new venture performance: global evidence from student entrepreneurs

Anastasiia Laskovaia (), Galina Shirokova and Michael H. Morris ()
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Anastasiia Laskovaia: St. Petersburg University
Michael H. Morris: St. Petersburg University

Small Business Economics, 2017, vol. 49, issue 3, No 10, 687-709

Abstract: Abstract Studies examining the relationship between national culture and entrepreneurial activity have largely ignored the influence of culture on individual decision-making. Recent years have witnessed considerable interest in cognitive logics employed by entrepreneurs. A growing body of literature examines factors contributing to the relative reliance on causal and effectual reasoning as entrepreneurs attempt to launch and grow new ventures, with evidence suggesting expert entrepreneurs engage more heavily in effectual reasoning than do novice entrepreneurs. The present study examines the mediating role of cognitive logic in explaining venture performance in differing cultural contexts. A series of hypotheses are tested using a sample of 3411 new ventures started by student entrepreneurs from 24 countries based on the Global University Entrepreneurial Spirit Students’ Survey. The findings indicate that both venture cognitive logics have positive effects on new venture performance and serve as mediators in the culture-performance relationship. Based on these findings, we conclude entrepreneurial reasoning is shaped not only by personal characteristics of entrepreneurs but also by aspects of the cultural context.

Keywords: National culture; Effectuation; Causation; New venture performance; Student entrepreneurship (search for similar items in EconPapers)
JEL-codes: L25 L26 M13 Z1 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (28)

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DOI: 10.1007/s11187-017-9852-z

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