Passion and attractiveness on display: an examination of gender bias in crowdfunding

Chaim Letwin (), Michael P. Ciuchta (), Michael Johnson (), Regan Stevenson () and Cameron Ford ()
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Chaim Letwin: Suffolk University
Michael P. Ciuchta: University of Massachusetts Lowell
Michael Johnson: Louisiana State University
Regan Stevenson: Indiana University Bloomington
Cameron Ford: University of Central Florida

Small Business Economics, 2024, vol. 63, issue 1, No 6, 165-192

Abstract: Abstract Surface cues such as displays of passion and physical attractiveness can affect crowdfunding outcomes. Yet the efficacy of these cues may be contingent on other attributes of the entrepreneur, such as their gender. We integrate insights from the elaboration likelihood model of persuasion with those of expectancy violation theory to develop and test a theoretical framework in which the benefit of these cues is contingent on the gender of the entrepreneur and expectancies associated with it. Furthermore, we introduce a novel measurement technique to assess individuals’ implicit gender-based biases related to passion and attractiveness.

Keywords: Entrepreneurship; Resource acquisition; Gender bias; Implicit bias; Crowdfunding; Passion; Attractiveness (search for similar items in EconPapers)
JEL-codes: G24 J16 L26 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s11187-023-00808-9

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