A transversal reconceptualization of entrepreneurship education: applying insights from the lean social launch framework to the entrepreneurial university

Bailey Borman, Medha Dalal, Christopher S. Hayter () and Spiro Maroulis
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Bailey Borman: Arizona State University
Medha Dalal: Arizona State University
Christopher S. Hayter: Georgia Institute of Technology
Spiro Maroulis: Arizona State University

Small Business Economics, 2024, vol. 63, issue 2, No 2, 549-573

Abstract: Abstract Entrepreneurship education has long been framed as a crucial component of the entrepreneurial university and its corresponding economic impact. The predominantly commercial focus of academic entrepreneurship, however, potentially limits theorizing about how academic units not otherwise involved in entrepreneurship contribute to the entrepreneurial university. Following recent calls for scholars to conceptualize transversal approaches to entrepreneurship education, this paper examines the design and delivery of lean social launch (LSL), a socially oriented derivative of the emerging lean launch method. We find that by broadening the context in which opportunities are identified and value is created, LSL attracts individuals who might not otherwise participate in entrepreneurial activities. Further, LSL provides participants with pathways to social and commercial value creation and serves as a venue for socially focused entrepreneurial identity play, an important antecedent to entrepreneurial behavior. Implications for the conceptualization of the entrepreneurial university and its policy and programmatic supports are explored.

Keywords: Entrepreneurship education; Entrepreneurial university; Social entrepreneurship; Lean startup; I-Corps; Academic entrepreneurship (search for similar items in EconPapers)
JEL-codes: I21 I23 L26 L31 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s11187-023-00859-y

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