Regret aversion in reason-based choice

Terry Connolly () and Jochen Reb ()

Theory and Decision, 2012, vol. 73, issue 1, 35-51

Keywords: Decision justification; Reason-based choice; Regret; Regret aversion; Decoy effect; Accept/reject effect; Most important attribute effect (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11238-011-9269-0

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