Shift of reference point and implications on behavioral reaction to gains and losses

Lorenzo Masiero and David Hensher

Transportation, 2011, vol. 38, issue 2, 249-271

Keywords: Willingness to pay; Gains and losses; Freight choice; Reference alternative (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (19)

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Working Paper: Shift of reference point and implications on behavioral reaction to gains and losses (2010)
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DOI: 10.1007/s11116-010-9302-0

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