Product Differentiation, Bundling and Market Structure

Gwanghoon Lee
Additional contact information
Gwanghoon Lee: Korea Information Society Development Institute

Korean Economic Review, 2003, vol. 19, 237-248

Abstract: In a systems market where two complementary components must be used in combination to provide valuable services, decisions of bundling components and resulting market competition structures are shown to depend on the difference between two components in their degrees of product differentiation. The larger the difference, the greater become the incentives for bundling, and more systems are provided as bundles in the market.

Keywords: Product Differentiation; Bundling; Systems Markets; Market Structure (search for similar items in EconPapers)
JEL-codes: L0 L1 L2 (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations:

Downloads: (external link)
http://keapaper.kea.ne.kr/RePEc/kea/keappr/KER-200312-19-2-02.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kea:keappr:ker-200312-19-2-02

Access Statistics for this article

Korean Economic Review is currently edited by Kyung Hwan Baik

More articles in Korean Economic Review from Korean Economic Association Contact information at EDIRC.
Bibliographic data for series maintained by KEA ().