The Adoption and Diffusion of Service Products

Myung Joong Kwon
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Myung Joong Kwon: Yonsei University, Wonju Campus

Korean Economic Review, 2003, vol. 19, 259-283

Abstract: The objective of this paper is to theoretically explore the innovation, adoption and diffusion of service product. A theoretical model of the diffusion of service product is developed that takes account of transportation, waiting and searching casts in the adoption of service product. The main results of the model are; (1) the diffusion of service product is slower than that of the manufacturing equivalent and (2) the delivery or retail distribution service speeds up the diffusion of the manufacture product. The implications of these results are also explored.

Keywords: Pursuit of Self-interest; Altruistic Behavior; Judiciary and Welfare System (search for similar items in EconPapers)
JEL-codes: O33 (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:kea:keappr:ker-200312-19-2-04

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