The Prices’ Paradoxes in the Context of the Current Economic and Financial Crisis

Gheorghe Cârstea, Constantin Bâgu and Vasile Deac
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Vasile Deac: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2010, vol. 2, issue 1, 96-103

Abstract: We already feel the effects of the economical and financial crisis, and they’re going to amplify, the essential issue, now, being that of trying to diminish these negative effects. From that perspective, a new approach of the pricing strategy, through a better covering, understanding, control and reevaluation of all the initial elements and of the new elements, which were the fundament, or must be the fundament in taking the pricing decisions, can contribute in a substantial way in solving this issue.

Keywords: Economical and financial crisis; prices’ paradoxes; pricing strategy; the sales’ internationalization; prices’ harmonization; perceived value; economic sacrifice (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:2:y:2010:i:1:p:96-103

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