Communication, as a way to Efficient Organizational Relations

Viorica Ionascu and Dominic Perez-Danielescu ()
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Dominic Perez-Danielescu: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2010, vol. 2, issue 3, 23-29

Abstract: The hard time the Romanian companies encounter has challenged the managers to pay high attention on the rapid recuperation of their expenditures, thus falling to include the communication positive influence over final results. Communication is a fundamental component, an attitude and an instrument. Communication is a major must of the social life in both its general and organizational sides.

Keywords: Communication; global communication; advertising; company identity and position; brands; harmonized identification signs; company image; goods image; managerial communication; marketing communication. (search for similar items in EconPapers)
JEL-codes: D83 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:2:y:2010:i:3:p:23-29

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