Approaching Pricing Strategy in the Metallurgical Industry in the Context of Economic Crisis

Cosmin Dobrin, Vasile Deac and Aurelia Stanescu
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Aurelia Stanescu: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2011, vol. 3, issue 1-2, 96-100

Abstract: The effects of the global financial and economic crisis (also felt ever more intense in Romania) have already appeared and they will increase; the essential problem is to diminish these negative effects. From this perspective, approaching the pricing strategy in a new way- that is a better coverage, understanding, mastery and reassessment of all the initial and new elements that exist, all will have to be taken into account while making pricing decisions-may have a decisive role in solving this problem.

Keywords: Pricing strategy; relevant costs; irrelevant costs; avoidable costs; sunk costs (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:3:y:2011:i:1:2:p:96-100

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