Dominating Trends on the Audio – Video Market – Strategies and Effects

Andreea –Ileana Danielescu and Dominic Perez-Danielescu ()
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Dominic Perez-Danielescu: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2012, vol. 4, issue 3-4, 62-64

Abstract: The authors focus on the dominating position of the American television, showing the reasons for its development, the importance of the export strategy, and the directions it imposed on the audio-video world market. The analysis with the European field industry has proved that the continental television had developed on different directions, but it had to adapt to the globalization processes to be able to penetrate all the cultural areas.

Keywords: Television; trends; audio-video; cultural identity; melting pot; prime time; proximity (search for similar items in EconPapers)
JEL-codes: Z10 Z18 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:4:y:2012:i:3:4:p:62-64

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