The Anglicisms with Value of Noun in the Romanian Publicity Ads

Cristina Carmen Gruber ()
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Cristina Carmen Gruber: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2012, vol. 4, issue 3-4, 79-84

Abstract: Most Anglicisms met in the publicity text are nouns. Many of them are not adapted to the norms of the Romanian language and the use of the hyphen in order to separate the „neologistic” part of the „Romanian” one – article or desinence – which was added to a word is frequent. Approximately half of the Anglo-American nouns met in commercial ads appear in „DEX 2009” accompanied by the mention „English word” (ex.: „brunch”, „software”), or without it (ex.: „catering”, „shopping”); the others, such as „banking”, „notebook” or „voucher” are not inventoried in the specialty works. The Anglicisms with value of noun used in this type of text belong to very well-defined fields, as well as to the usual vocabulary. Together with them, we also find false Anglicisms, funny creations, such as „mascool”, „gashcã”, „samãr” or „weekendãr”.

Keywords: Anglicism; noun; pseudo-Anglicism; publicity text; commercial ads (search for similar items in EconPapers)
Date: 2012
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