Maret Research Concerning the Opinion of the Potential Clients Regarding Insurance

Roxana Ionescu

Knowledge Horizons - Economics, 2013, vol. 5, issue 1, 50-55

Abstract: In countries in course of development, insurance has recently become a highly approached and exciting field, especially in the context of the financial crisis. The crisis had the opposite effect on people's attitude concerning the need for security, increasing their responsibility to assess possible risks. As a result of the market research I've made, I tried to identify aspects related to the approach of insurances in Romania, from the perspective of people who have signed contracts of life insurance.

Keywords: Potential clients; insurance activity; efficiency; indicators; insurance improve (search for similar items in EconPapers)
JEL-codes: O21 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:5:y:2013:i:1:p:50-55

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