Marketing and Remodelling Businesses in Digital Economy

Eleonora Mihaela Constantinescu ()
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Eleonora Mihaela Constantinescu: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2013, vol. 5, issue 2, 205-210

Abstract: In the current information society, the implementation of information technology and communication is an essential requirement, not only for increasing business competitiveness, but also for maintaining it on the market. Digital economy is based on electronic business support, and businesses are beginning to have an increasingly digital dimension. At the level of the enterprise/organization, new technologies remodel not only the production/services system, but also decision-making mechanisms. Marketing is undergoing significant transformations in digital economy, which require a thorough re-conceptualization. New information technologies and their globalization enable a business remodeling, including in the field of marketing instruments.

Keywords: Information society; digital economy; marketing; Information technology and communication (search for similar items in EconPapers)
JEL-codes: D46 (search for similar items in EconPapers)
Date: 2013
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