Promotional Communication, Imperative in the Performance of International Economic Relations

Constanta Aurelia Chitiba ()
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Constanta Aurelia Chitiba: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2013, vol. 5, issue 3, 10–13

Abstract: The promotional communication with the international market represents one of the pillars that support the increasing effort of the exporting economic organizations to be able to obtain the desired results in a highly competitive global economy that recognizes the right to survive only in case of those economic entities who continuously change their mentality, behavior, being dynamic and flexible and working to meet consumer segments as defined and differentiated. All these are possible because the supply exceeds the demand for products and services generally, and bidders seek, first of all, to get an item that summarizes reason to exist in a market economy: the profit. Practically, as long as the target market and its characteristics are identified, the international promotional communication aims at getting the foreign consumers closer to the offer of the potential organization that ultimately leads to the decision to buy the products and services of the organization.

Keywords: Promotional communication; market share; export; cross-cultural adaptability; international market (search for similar items in EconPapers)
JEL-codes: D83 M51 (search for similar items in EconPapers)
Date: 2013
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