Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market

Constantin Alexandru Stanica () and Mirela Catalina (Vint) Turkes ()
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Mirela Catalina (Vint) Turkes: "Dimitrie Cantemir" Christian University

Knowledge Horizons - Economics, 2013, vol. 5, issue 4, 231-234

Abstract: The customer loyalty and retention was remarked and began to develop over time through different forms, since the appearance of the first forms of commerce, the barter, but experienced a dynamic climbing, and nowadays, the materiality and the expression of the word itself it’s deeper and it’s developing day by day, claiming the idea that substantiates this study: customer loyalty and retention is a new concept on the traditional and virtual market.

Keywords: Strategy; market; customer loyalty; retention (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2013
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