New Promotion Price Strategies on the Banking Services Market in Romania

Mirela Catalina (Vint) Turkes ()

Knowledge Horizons - Economics, 2014, vol. 6, issue 1, 27-29

Abstract: The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six price setting strategies frequently used by the credit institutions on the financial – banking services market.

Keywords: Marketing; price policy; price strategies; banking; banking market (search for similar items in EconPapers)
JEL-codes: G21 M31 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.orizonturi.ucdc.ro/arhiva/2014_khe_61_pdf/khe_vol_6_iss_1_27to29.pdf (application/pdf)
http://www.orizonturi.ucdc.ro/arhiva/2014_khe_61_pdf/khe_vol_6_iss_1_27to29.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:6:y:2014:i:1:p:27-29

Access Statistics for this article

More articles in Knowledge Horizons - Economics from Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Adi Sava ().