Organizational Performance Improvement by Implementing the Latest CRM Solutions

Irina Raicu () and Mirela Catalina (Vint) Turkes ()

Knowledge Horizons - Economics, 2014, vol. 6, issue 1, 84-86

Abstract: The last innovations in Information and Communication Technologies (ICT) field have imposed the automation of information processes within organizations to increase their financial performance, becoming main foundation for business strategies and decisions. The paper highlights the modality how companies performance can be stimulated by adopting CRM solutions, focused on the marketing processes automation according to the new information trends on the global market.

Keywords: CRM; solutions; marketing process; financial performance (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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