Stages in the Evolution of Marketing as a Discipline

Ana-Irina Nicolau (), Adina Musetescu () and Oana Mionel ()

Knowledge Horizons - Economics, 2014, vol. 6, issue 2, 166-169

Abstract: Marketing is, essentially, an activity pertaining to the enterprise, which involves planning and execution of the marketing mix for ideas, products and services in an exchange that not only meets the current needs of the consumer, but also participates and creates future needs that will bring profit. As a discipline, marketing has started to develop about 100 years ago, even at the beginning of the twentieth century. Throughout this period, it went through major changes, the field developing aspects both theoretical and practical that reach much further and much deeper than one might think. According to the 100 years as an academic discipline, marketing studies have been characterized over time by many styles and approaches.

Keywords: Marketing discipline; marketing stages; marketing 3.0 (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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