A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View

Constanta Aurelia Chitiba (), Luigi Dumitrescu () and Ana-Irina Nicolau ()

Knowledge Horizons - Economics, 2014, vol. 6, issue 2, 54-57

Abstract: The challenges that companies are forced to face are becoming more and more complex, making the global business environment to be highly dynamic. Both the United States and the European Union are two of the most attractive markets in the world each having its own advantages and disadvantages, but offering, at the same time, the maximum chance of success for those companies who understand that an detailed analysis on the business environment is essential. In this context, a holistic view of the environment in which companies operate is no longer considered a luxury, a privilege of the multinational companies, but rather a necessity for development. The partnership between the two entities cannot be ignored, offering in terms of the practice and the theory of marketing, the latest innovations, complex markets and obviously the indisputable advantage of experience.

Keywords: Business environment; compared marketing; competitiveness (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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