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Young Consumer Behaviour Towards Tourism Products

Adriana Anca Cristea (), Mihaela Simona Apostol () and Tatiana Corina Dosescu ()

Knowledge Horizons - Economics, 2014, vol. 6, issue 3, 136-139

Abstract: Tourism is considered to be an important branch of the Romanian economy. However, its contribution to the GDP is extremely low. Inbound tourism is reduced, the sole indicator which is constanly increasing being the number of Romanian tourists who travel abroad. We assume that a good way of increasing domestic tourism in Romania would be to get the young population practise various forms of tourism. Conducting a market survey in consumer behaviour towards tourism products among pupils and students in Bucharest could offer us useful information which could give birth to a higher interest in educating young people for practising tourism.This represents an investment which is able to produce multiplier effects in time, at both individual and social-economic levels.

Keywords: Tourism; consumer behaviour; educating young people (search for similar items in EconPapers)
JEL-codes: M11 M19 M21 (search for similar items in EconPapers)
Date: 2014
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