Marketing Strategies in the On-Line Business Era

Dominic Perez-Danielescu ()

Knowledge Horizons - Economics, 2014, vol. 6, issue 3, 185-187

Abstract: The paper is meant to found out those motivations and trends of demand, be it for products-no matter the category they belong to- be it for various activities- irrespective of the domain-which are the subject of a new marketing strategy, adapted to answer the present and future technological progress. It is interesting to notice the way in which, in time, marketing developed parallel to demand and supply, by choosing the specific necessary instruments to answer, at each stage, the consumers’ preferences, the latter having met changes during their existence, both as an individual and as a collectivity. The digital era has already imposed an interesting target for the marketing activity field, due to some multidisciplinary research work. Time will certainly show that an absolutely different marketing strategy will be implemented and it will require a radically different approach both in theory and practice.

Keywords: Marketing; strategy; digital era; demand; specific instruments (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:6:y:2014:i:3:p:185-187

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