Institutions and Organisms Involved in the Study of Marketing at International Level

Irina Nicolau (), Adina Musetescu () and Cristian Stefan Craciun ()

Knowledge Horizons - Economics, 2015, vol. 7, issue 2, 96-99

Abstract: Nowadays, marketing is experiencing a great development on both plans - theoretical and practical, at the underlying economic and social processes which manifests worldwide such as globalization, the remarkable progress in technology, deregulation, market fragmentation, the levers of power by clients etc. The universal significance of marketing has encouraged the promotion of knowledge and marketing tools, their penetration in various fields, the diffusion of experience, both in theory and practice. A significant contribution in this respect was brought by the specialized institutions and organizations in marketing, both within individual countries and internationally.

Keywords: Marketing research; marketing institutions and organisms; the marketing discipline; European marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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