Linguistic Patterns in Advertising Messages

Adriana Teodorescu ()

Knowledge Horizons - Economics, 2015, vol. 7, issue 3, 115-118

Abstract: This paper aims to identify the most recurrent linguistic devices used in advertising texts. As previous research has established that language use shapes and determines consumer behavior, its importance in any advertising message is unquestionable. Therefore, we propose to find out the most widely used linguistic patterns, grammatical structures, and occurrence of certain linguistic features by investigating a corpus of advertising messages selected from print and online media.

Keywords: Linguistic feature; advertising; language; creativity; ads (search for similar items in EconPapers)
Date: 2015
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