Advertising of Mamaia

Mihaela Simona Apostol (), Adriana Anca Cristea () and Tatiana Corina Dosescu ()

Knowledge Horizons - Economics, 2015, vol. 7, issue 3, 119-122

Abstract: The tourist leisure plays an important role in the development of a tourist destination. The tourist liveliness, a component of tourist leisure, may determine the enhance of tourists’ interest on a place, representing at the same time a diversification of recreation and advertising possibilities. Mamaia place is on the first place in the top of the largest places on the Romanian sea shore, being at the same time the oldest place of Romania. The development of tourist infrastructure and aggressive advertising of Mamaia place may re-launch this destination abroad. The advertising of events and the European fame on the accomplished advertising facilities may establish impact factors on the great tour-operators all over the world, interested in the offer of Mamaia Place.

Keywords: Tourism; liveliness; advertising; mass-media (search for similar items in EconPapers)
JEL-codes: L82 L83 M31 M37 R11 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:7:y:2015:i:3:p:119-122

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