Health, Spa, Wellness Tourism. What is the Difference?

Gabriela Cecilia Stanciulescu (), Gabriela Nicoleta Diaconescu () and Dan Mihnea Diaconescu ()

Knowledge Horizons - Economics, 2015, vol. 7, issue 3, 158-161

Abstract: Significant changes in technical and product technology since the eighteenth century with the Industrial Revolution in Great Britain still have an important impact on tourism. Tourists are direct beneficiaries of the technology particularly when health and spa tourism. Purpose The proposed theme represents a new marketing approach of health and wellness tourism from the point of view of tourists segments taken into account and the products that are offered. In this particular case 20 distinct market segments emerged. Based on within cluster sum of squares, the most homogeneous segments were identified. The authors were seeking within cluster sum of squares to be as close to zero as possible indicating a tight spread around the centroid. In addition, they were interested in clusters being as dissimilar to each other as possible in order to achieve heterogeneity across segments.

Keywords: Segmentation; Spa culture; Conjoint analytic model; Multivariable cluster analysis (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://orizonturi.ucdc.ro/arhiva/khe-vol7-nr3-2015/Stanciulescu_Diaconescu2.pdf (application/pdf)
http://orizonturi.ucdc.ro/arhiva/khe-vol7-nr3-2015/Stanciulescu_Diaconescu2.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:7:y:2015:i:3:p:158-161

Access Statistics for this article

More articles in Knowledge Horizons - Economics from Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Adi Sava ().