Relations, Assessment Methods and Development Strategies in Travel Industry

Remus Christian Moraru () and Elisabeta Ilona Molnar ()

Knowledge Horizons - Economics, 2015, vol. 7, issue 4, 51-54

Abstract: The main goal of this paper is to analyse the tourism development strategy, which is the art of selecting and optimizing resources and means that any travel company may have at its disposal, in order to achieve one or more progress objectives, imposing the location, timing and the conditions of the "competitive struggle" to its competition. The research methodology consists of an inventory and analysis of assessment methods, as well as of the identification of strategy types (market penetration, retention and loyalty) of the travel industry, all being meant to support tourism and the success of the companies operating in this field. In principle, these methods and strategies are designed to offer alleged advantages, fully observing the quality standards of tourism products. This connection is not always real, but the preference for these strategies is prevalent among American managers, as well as the European ones. The research should result in identifying certain strategies in the travel industry; likewise, it considers that any individual working in this field should know when and how to apply them in order to bring profits to the tourist organisation he belongs to.

Keywords: Tourism; Assessment; Strategy; Travel industry (search for similar items in EconPapers)
JEL-codes: L83 M16 M38 (search for similar items in EconPapers)
Date: 2015
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