Specializations of Marketing in Non-Economic Areas: Social Marketing and Non-Profit Organizations Marketing

Irina Nicolau ()

Knowledge Horizons - Economics, 2016, vol. 8, issue 1, 157-159

Abstract: Marketing is in constant development, theoretically and practically under the influence of a highly dynamic and competitive global environment. From year to year, the budgets assigned to marketing, regardless of the sphere of activity, grow, confirming the statement of Robert Louis Stevenson: everybody lives by selling something, and proving that organizations understand that only in this way maximize their chances successful.

Keywords: Social marketing; volunteering; non-profit organizations (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://orizonturi.ucdc.ro/arhiva/khe-vol8-nr1-2016/33.%20Nicolau.PDF (application/pdf)
http://orizonturi.ucdc.ro/arhiva/khe-vol8-nr1-2016/33.%20Nicolau.PDF (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:8:y:2016:i:1:p:157-159

Access Statistics for this article

More articles in Knowledge Horizons - Economics from Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Adi Sava ().