Internal Communication Marketing Role Within Organization

Gheorghe Ciobota ()

Knowledge Horizons - Economics, 2016, vol. 8, issue 2, 59–62

Abstract: In terms of marketing communication, this is a relatively new concept which evolved mostly in the last two decades of the twentieth century. The changes that have occurred lately in the world, both economically and socially, politically or culturally, made the need for communication to be very important for a modern organization. In this way, the basic component of marketing, communication, has a greater importance within organizations through its relationship being built with employees, customers, suppliers, distributors or other audiences.

Keywords: Marketing communication; internal marketing; relational marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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