Romanian Fairs And Festivals – Key Elements In Promoting The Intangible Cultural Heritage

Flavia-Georgiana Teodoroiu () and Petronela Tudorache ()

Knowledge Horizons - Economics, 2016, vol. 8, issue 4, 65-71

Abstract: Despite the importance of fairs and festivals in promoting the Romanian intangible cultural heritage and their great support for the economy of our country, little research has been conducted in order to understand the behavior of the Romanian tourists regarding fairs and festivals attendance and their intention to travel in one location only to attend fairs or festivals. This article is based on the findings of a quantitative survey, conducted in 2016. The main objective of this study is to determine if the Romanians are interested in attending fairs and festivals, and if they are willing to travel for this purpose. The graphical representations have been created in Microsoft Office Excel by the authors.

Keywords: Intangible cultural heritage; festivals; fairs; traditions; promotion (search for similar items in EconPapers)
JEL-codes: I21 L83 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:khe:journl:v:8:y:2016:i:4:p:65-71

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