Internet And Social Networks - Development And Promotion Vectors In Tourism

Mirela Mazilu (), Cipriana Sava () and Sabina Gheorgheci ()

Knowledge Horizons - Economics, 2017, vol. 9, issue 1, 72-76

Abstract: If we were able to choose a head of state with the help of Facebook, why shouldn't we choose the much desired holiday destination as well? In search of new experiences, the Internet is more accessible and, with it, the social networks, especially Facebook! Initially accessed only for us, friends, contacts and communication now Facebook is useful for obtaining information about certain individuals or events, promotion, leisure activities, online transactions.And why not recognize, Facebook is much more accessible than the visit to a travel agency, which, unfortunately, may be insolvent… There are risks, but nothing risked nothing gained was a saying... Like individuals, the tourism companies must earn over time the trust of the ones to whom they are communicating.The TUI company from Germany has had a Facebook page since 2011, with over 250,000 subscribers. Once on Facebook, you assume risks as well, becoming too transparent, even vulnerable! Not coincidentally the Safer Internet Day was set worldwide on February 9! But there are travel agencies that do not have a Facebook page and they go ahead full steam. Despite these fears, social networks, especially Facebook, are and will remain options for Internet users related to the choice of a holiday destination. Even the so popular Facebook is losing ground in recent years, due to the emergence of mobile applications on social networks, such as Snapchat, Instagram, Viber, Google+, WhatsApp, etc. In the knowledge society, Social Media becomes a vector of the tourists' interaction with the online environment, with the preferred brands and means of real-time communication of useful information volume to each individual/tourist. For tourism, social media and communication channels such as Facebook, Instagram and YouTube become the most accessed ones mainly by the constant tourists. These social networks, but not only these, have shown the major influence that social media can have when used frequently, intelligently, and when the message resonates with a critical mass of users. The new concepts in Social Media are strategy, planning and integration at the Social Media in Tourism event, held in Bucharest, on 19 February 2016.

Keywords: Tourism; Internet; Social Networking; Promotion (search for similar items in EconPapers)
JEL-codes: L83 L86 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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