Analysing the Consumer Behaviour of Online Health Services

Cristina Stefanescu (), Elena Denisa Nicolescu (), Florentina Raluca Bilcan () and Ana Maria Ifrim ()

Academic Journal of Economic Studies, 2019, vol. 5, issue 3, 126-131

Abstract: Because the medical sector is a highly conditioned technology, it presents some challenges for health service providers in terms of developing and implementing online services strategies. This article presents the features and current trends of the consumer of online health services, but also the threats and vulnerabilities on managing telehealth services. The results show that it is necessary to continue monitoring of the environment and developments in the field, because the technological breakthroughs lead to the improvement of the quality of the online services rendered and to the diversification of the offer, as well as an advantage over the competitors.

Keywords: Consumer behaviour; online health services (search for similar items in EconPapers)
JEL-codes: D12 P46 (search for similar items in EconPapers)
Date: 2019
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