Localisation as an Attribute of Competitiveness on the Economic Class Hotel Market

Zbigniew Malara and Janusz Kroik
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Zbigniew Malara: Politechnika Wroc³awska, Instytut Organizacji i Zarz¹dzania
Janusz Kroik: Politechnika Wroc³awska, Instytut Organizacji i Zarz¹dzania

World of Real Estate Journal (Swiat Nieruchomosci), 2015, issue 91, 47-52

Abstract: The article presents the results of the authors’ research into the influence of localisation factors on price behaviours (approval) of customers of economy class hotels in Wroclaw, with the identical purpose of stay. The factors affecting the price level of the hotel service were checked. A customer opinion poll with 43 premises was conducted. With the use of the factor analysis, substantial conditions were appointed. Out of seven formulated localisation premises (value attributes), three were included in the set of significant ones. Such preferences were affected by the tourist purpose of the stay. This purpose determines the preference of the localisation assessed according to the purpose of stay over standard localisation dimensions (distance from the station, airports, centre, roads). Creating competitiveness via localisation has solid bases but requires the examination of detailed conditions, which is shown in this article.

Keywords: localisation; determinants of competitiveness; hotel industry; factor analysis (search for similar items in EconPapers)
JEL-codes: D46 L29 R39 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:kra:journl:y:2015:i:91:p:47-52

DOI: 10.14659/worej.2015.91.07

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