The Use of Social Networking Sites in Job Related Activities: A Cross-cultural Comparison
Małgorzata Bartosik-Purgat () and
Barbara Jankowska ()
Additional contact information
Małgorzata Bartosik-Purgat: Poznan University of Economics and Business, Faculty of International Business and Economics, Department of International Management, Poland
Barbara Jankowska: Poznan University of Economics and Business, Faculty of International Business and Economics, Department of International Competitiveness, Poland
Entrepreneurial Business and Economics Review, 2017, vol. 5, issue 2, 177-193
Objective: The main objective of the paper is to identify the use of Social Networking Sites (SNSs) in job related activities and indicate the interdependencies between these activities and age, gender, as well as education in culturally diversified markets (China, Poland, Turkey, the United States). Research Design & Methods: In the exploratory empirical study the authors used two research methods: PAPI (Paper and Pen Personal Interview) and CAWI (Computer Assisted Web Interview). The empirical data were collected in 2016 and the total number of respondents from four culturally diversified countries was 1246. Findings: The analysis with the use of Kruskal-Wallis and Dunn post-hoc tests showed that the Turkish respondents most often use SNSs for job related activities, while it is the least often done by the studied Americans. Moreover, from among the studied factors (gender, age and education level) that differentiate the SNSs usage for job related activities in a statistically significant way age is of greatest importance. Implications & Recommendations: The results of the research provide implications for the recruitment policy of multinational enterprises (MNEs). Since more and more enterprises use SNSs in order to look for new employees and advertise themselves as employers (employer branding), the identified interdependencies between the SNSs activities and the analysed factors can support firm attempts to develop the proper recruitment policy taking into account the cultural diversity of potential workers. Contribution & Value Added: There are not many studies in the literature which present the usage of SNSs for job related activities from the perspective of individual users in the cross-cultural approach. The majority of studies are related to the usage of SNSs by enterprises in the recruitment process.
Keywords: SNSs; cross-cultural research; job related activities (search for similar items in EconPapers)
JEL-codes: M12 M31 N30 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:krk:eberjl:v:5:y:2017:i:2:p:177-193
Ordering information: This journal article can be ordered from
Access Statistics for this article
Entrepreneurial Business and Economics Review is currently edited by Krzysztof Wach, PhD, hab.
More articles in Entrepreneurial Business and Economics Review from Centre for Strategic and International Entrepreneurship of the Faculty of Economics and International Relations at the Cracow University of Economics. EBER Journal Cracow University of Economics Faculty of Economics and International Relations Centre for Strategic and International Entrepreneurship ul. Rakowicka 27 31-510 Krakow Poland. Contact information at EDIRC.
Bibliographic data for series maintained by Piotr Stanek, PhD. ().