Service innovation, perceived values, and post-purchase behavior

Tao-Hung Lin ()
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Tao-Hung Lin: Zhongnan University of Economics and Law, Taiwan, R.O.C.

Turkish Economic Review, 2017, vol. 4, issue 3, 301-307

Abstract: In this conceptual paper, we argue that service innovation can generate positive impacts on post-purchase behavior only when customer’s perceived values of the product/service increases. That is, perceived value is a mediating, necessary condition for service innovation’s consequences in consumer behavior. Theoretical and practical implications are offered.

Keywords: Service innovation; Value perception; Repurchase. (search for similar items in EconPapers)
JEL-codes: L84 M30 M31 (search for similar items in EconPapers)
Date: 2017
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