The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach

Chen-Hung Tsai, Chin-Chiung Kuo and Marianne Joseph Estremera Tan
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Chen-Hung Tsai: Department of Business Administration, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C.
Chin-Chiung Kuo: Department of Food and Beverage Management, Tzu Hui Institute of Technology and Ph.D. student, College of Management, I-Shou University. No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan, R.O.C.
Marianne Joseph Estremera Tan: Graduate Institute of Management, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C.

Journal of Economic and Social Thought, 2017, vol. 4, issue 2, 212-231

Abstract: As word-of-mouth (WOM)has been a major issue in the Consumer research, a lot of independent variables as WOM’s causes and effects have been accumulated. However, they have not been considered systematically in one identical model, in order to compare across their relative effects. This paper adopted a structural equation modeling method to incorporate significant variables with an integrative framework of consumer intention and behavior. Theoretical and practical insights were offered via the results of analyses.

Keywords: Word-of-Mouth; Structural equation modeling; Cause-effects; Consumer intention and behavior. (search for similar items in EconPapers)
JEL-codes: L33 L52 M10 (search for similar items in EconPapers)
Date: 2017
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