On demand-side sources of service innovation ideas

Ya-Feng Chang and Chun-Ching Yeh
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Ya-Feng Chang: Department of Business Administration, Cheng Shiu University, Taiwan.
Chun-Ching Yeh: IMBA, I-Shou University, No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan.

Journal of Economic and Social Thought, 2017, vol. 4, issue 3, 329-334

Abstract: Increasing degree of consensus has been made among academics and practitioners, that firms should pay special attention to the demand-side factors just to design and produce products/services that gain most loyalty. This article discusses further the specific demand-side sources of service innovation ideas in a multi-layer direct marketing context. Experience marketing, value perception, and re-purchasing process are proposed and articulated. Implications for research and practices are offered.

Keywords: Demand-side drivers; Service innovation; Multi-layer direct marketing. (search for similar items in EconPapers)
JEL-codes: M10 M11 M14 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ksp:journ3:v:4:y:2017:i:3:p:324-334

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