The Antecedents and Consequences of Word of Mouth: A Meta-Analysis

Chen-Hung Tsai (), Chin-Chiung Kuo and Marianne J.E. Tan
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Chen-Hung Tsai: Department of Business Administration, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C.
Chin-Chiung Kuo: Department of Food and Beverage Management, Tzu Hui Institute of Technology and Ph.D. student, College of Management, I-Shou University. No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan, R.O.C.
Marianne J.E. Tan: Graduate Institute of Management, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan, R.O.C.

Journal of Social and Administrative Sciences, 2017, vol. 4, issue 2, 181-192

Abstract: Word of Mouth (WOM) has been an important issue in Marketing research. This paper adopted Meta-analysis method to make quantitative review for the antecedents and consequences of WOM. The results facilitate scholarship in this academic area by clarify the cause-effect linkages when researching on WOM. Theoretical and practical implications were discussed.

Keywords: Word of mouth; Meta-analysis; Cause-effect clarification. (search for similar items in EconPapers)
JEL-codes: L33 L52 M10 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ksp:journ4:v:4:y:2017:i:2:p:181-192

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