Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization

Tao-Hung Lin ()
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Tao-Hung Lin: Zhongnan University of Economics and Law, Taiwan, R.O.C.

Journal of Social and Administrative Sciences, 2017, vol. 4, issue 3, 273-282

Abstract: Service innovation has been an emerging and important topic in Management and Marketing research. This paper conceptually and logically discusses the impact that service innovation can make on consumers’ post-purchasing behavior. It is argued that service innovation can influence on customer re-purchasing, indirectly, through experience marketing. Theoretical and practical implications are offered

Keywords: Service innovation; Experience marketing; Value perception; Repurchase. (search for similar items in EconPapers)
JEL-codes: L84 M30 M31 (search for similar items in EconPapers)
Date: 2017
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