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A Review of Franchising Research in Taiwan Social Science Citation Index (TSSCI) Database

Chin-Chiung Kuo () and Chi-Fang Liu
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Chin-Chiung Kuo: Department of Food and Beverage Management, Tzu Hui Institute of Technology and Ph.D. student, College of Management, I-Shou University. No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan.
Chi-Fang Liu: Department of Business Administration, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan.

Journal of Economics Library, 2017, vol. 4, issue 2, 227-237

Abstract: This study investigated the current developmental state of research on franchise systems in Taiwan. A systematic literature review was conducted, in which studies published by the Taiwan Social Science Citation Index were used as the primary data and studies related to franchise systems were analyzed. The results showed that the most common types of research conducted by Taiwanese scholars were quantitative research (56.25%), case studies (25.0%), conceptual papers (12.5%), and qualitative research (6.25%). Of all the related topics investigated by Taiwanese scholars, entrepreneur traits, motivation for joining (or opening) a franchise system; performance; business types; and knowledge, technologies, and innovations were the most frequently explored. The most common theories examined were agency (22.22%), resource scarcity (16.67%), information asymmetry (11.11%), transaction cost (11.11%), intellectual capital(5.56%), resource dependence (5.56%), dynamic knowledge creation (5.56%), resource constraint (5.56%), social identity (5.56%), risk allocation (5.56%), and communication (5.56%) theories.

Keywords: Systematic literature review; Taiwanese Social Science Citation Index (TSSCI); Franchise system. (search for similar items in EconPapers)
JEL-codes: L33 L52 M10 (search for similar items in EconPapers)
Date: 2017
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Handle: RePEc:ksp:journ5:v:4:y:2017:i:2:p:227-237